Ivan Gunawan JFW Collection in 2011 (Photo: JFW)
CITA-CITA New York Fashion Week (JFW) hosted in our own country slowly began to materialize. This was revealed in one-day seminar entitled "Ways of Targeting the Fashion Market Segments' held at the Auditorium of the Ministry of Commerce, Central Jakarta, some time ago.
In the seminar attended various creative industry stakeholders, including the retailers, designers, and fashion entrepreneur. The seminar featured speakers from the competent local fashion labels and fashion retailers, including designer Ari Seputra and Jimmy Gani M Rifai, Managing Director of Sarinah Department Store.
As for the discussion of the importance of the fashion market segment is expected to be incentive for the entrepreneur mo de to further strengthen the domestic market, also has established the power of local actors in the export mode.
As Svida Alisjahbana, Chairman of the JFW 2012, said, "Jakarta Fashion Week getting a place in accordance with aspired, namely a fashion platform for the nation itself. We realize the potential of the industry in Indonesia was widespread. The figures provided by the Ministry of Commerce made us want to work harder because more than 50 per cent of our export commodities, the total value of exports of creative industries, from fashion. "
The statement was supported by Jimmy M Rifai Gani, who said Sarinah, as department store the oldest in Indonesia, has a social responsibility to the domestic market.
"We filled some of the advantages and are used to foster small and medium entrepreneurs. We also took other state-owned companies to participate and fund the building of our local fashion players, "he said.
" If we want to launch the product outside, we should see the power of our country's greatest exports. Huge market potential in the Middle East, and who sold the product mode. We see the goods sold there, we create its own market. Do not be a follower , precisely the uniqueness that can be appreciated, "said Director of Market Development and the Ministry of Commerce Export Information Indrasari Wardana Vishnu.
Jakarta Fashion Week 2012 will be held on 12-18 November 2011 at Pacific Place, Jakarta.
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