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| IFW 2012 (Photo: descended / Legal) |
INDONESIA Fashion Week (IFW) in 2012 became the first step the development of ready-made clothing industry a much more modern, dynamic, and have a touch of international flavor.
Ten years ago, the fashion industry in Indonesia are nothing. Not regress or progress, tend to the road in places. Far from bustling with fashion shows, to simply introduce the latest fashion collections were the designers just do it on a limited circle. As if fashion show or a collection of beautiful clothing they owned only the deep pockets.
At one point, a property developer initiated the event of Jakarta Fashion & Food Festival (JFFF). This is the turning point of the resurrection of the fashion industry Indonesia with a fashion show can be enjoyed also by ordinary people.
Not only enjoyable, they also begin to look as a fashion designer trendsetter. success attracted the attention of society is not separated from the efforts of designers who began creating a collection of secondary lines, aka ready-made clothing.
From this it can be seen no significant change in concept, from which had always made couture collection shifted wider segment targeting, namely the retail market. Since that time the fashion industry getting stretched. There is a change mindsets people who think it's just designer clothes belong to celebrities only.
Yes, the dress designer was also able to use the public at a price that is still cheaper than the output clothing brand abroad . Next, start the fashion world with a variety of Homeland enlivened the varied fashion event. Whether it show made a single individual designer or a fashion week that in volves a lot of designers, such as the Jakarta Fashion Week, and most recently, Indonesia Islamic Fashion Fair (IIFF).
Progress is increased rapidly again with the launch of Indonesia Fashion Week 2012. By holding all designers in Indonesia, which joined the Association of Indonesian Fashion Designers Entrepreneurs (APPMI) or not, this event highlights local content diversity as a strength. In addition to carrying fashion Indonesia to the international world, IFWjuga committed to developing a ready-made clothing industry has a global flavor.
"Market segment ready to wear is very potential, so we are also motivated to make this industry more and more excited about the future, "said Chairman of the Central APPMI Taruna K Kusmayadi.
A similar opinion was also expressed seasoned designers, Moses Widyatmodjo. According to him, the development of ready-made clothing industry influenced people's needs are easily applie d to clothing and fashionable in the display. Seeing the opportunity, Moses already has a label M by Moses for the collection of ready-made clothing, as well as raising local content Archipelago, especially Java striated fabric. Through a secondary line, Moses can reach a larger market segment, not just limited to lovers of high fashion circles.
Anne Avantie also began to feel the retail market in its design. Not bored with the design lines kebaya, but she just wanted to explore the potential of emerging markets. "Industry ready to wear have enormous potential, especially if managed with a good system. As a designer, it is possible I will try to glance at the line by not leaving the hallmark of Anne Avantie, "he said.
As for Lenny Agustin had already penetrated the ready-made clothing under the label Lennor by Lenny Agustin. Lennor famous contemporary ethnic traits that always involves culturally diverse archipelago in every collection. In creating a collection of ready-made clothing, there are times when a designer must set aside personal ego, especially for those accustomed to playing in high fashion design.
'' IFW is the industry ready to wear, more on compromise business. To that end, APPMI conduct roadshows around the area, since five years ago have been hard for members to think of a bigger industry. Therefore, the design we must get closer to consumers, "said Moses, who is active in the management APPMI.
The process of developing industry ready to wear does not necessarily run smoothly. There are quite a lot of obstacles encountered, among them the limited stock of materials, production processes are not well coordinated, lack of education about the fashion industry Indonesia, and business strategies that have not managed professionally.
"Being a fashion designer in Indonesia is easy, but try to count how many designers who can run a business? Still not a lot. To be able to advance the industry ready to wear, must be pursued collectively involve many parties, "says label owner of this Widyatmodjo Moses.
Government support might be an answer to various constraints faced by industry players fashion today. Support was also slowly been manifested by maximizing the potential of local spread across Indonesia. IFW is present to accommodate all the diversity that exists.
Ten years ago, the fashion industry in Indonesia are nothing. Not regress or progress, tend to the road in places. Far from bustling with fashion shows, to simply introduce the latest fashion collections were the designers just do it on a limited circle. As if fashion show or a collection of beautiful clothing they owned only the deep pockets.
At one point, a property developer initiated the event of Jakarta Fashion & Food Festival (JFFF). This is the turning point of the resurrection of the fashion industry Indonesia with a fashion show can be enjoyed also by ordinary people.
Not only enjoyable, they also begin to look as a fashion designer trendsetter. success attracted the attention of society is not separated from the efforts of designers who began creating a collection of secondary lines, aka ready-made clothing.
From this it can be seen no significant change in concept, from which had always made couture collection shifted wider segment targeting, namely the retail market. Since that time the fashion industry getting stretched. There is a change mindsets people who think it's just designer clothes belong to celebrities only.
Yes, the dress designer was also able to use the public at a price that is still cheaper than the output clothing brand abroad . Next, start the fashion world with a variety of Homeland enlivened the varied fashion event. Whether it show made a single individual designer or a fashion week that in volves a lot of designers, such as the Jakarta Fashion Week, and most recently, Indonesia Islamic Fashion Fair (IIFF).
Progress is increased rapidly again with the launch of Indonesia Fashion Week 2012. By holding all designers in Indonesia, which joined the Association of Indonesian Fashion Designers Entrepreneurs (APPMI) or not, this event highlights local content diversity as a strength. In addition to carrying fashion Indonesia to the international world, IFWjuga committed to developing a ready-made clothing industry has a global flavor.
"Market segment ready to wear is very potential, so we are also motivated to make this industry more and more excited about the future, "said Chairman of the Central APPMI Taruna K Kusmayadi.
A similar opinion was also expressed seasoned designers, Moses Widyatmodjo. According to him, the development of ready-made clothing industry influenced people's needs are easily applie d to clothing and fashionable in the display. Seeing the opportunity, Moses already has a label M by Moses for the collection of ready-made clothing, as well as raising local content Archipelago, especially Java striated fabric. Through a secondary line, Moses can reach a larger market segment, not just limited to lovers of high fashion circles.
Anne Avantie also began to feel the retail market in its design. Not bored with the design lines kebaya, but she just wanted to explore the potential of emerging markets. "Industry ready to wear have enormous potential, especially if managed with a good system. As a designer, it is possible I will try to glance at the line by not leaving the hallmark of Anne Avantie, "he said.
As for Lenny Agustin had already penetrated the ready-made clothing under the label Lennor by Lenny Agustin. Lennor famous contemporary ethnic traits that always involves culturally diverse archipelago in every collection. In creating a collection of ready-made clothing, there are times when a designer must set aside personal ego, especially for those accustomed to playing in high fashion design.
'' IFW is the industry ready to wear, more on compromise business. To that end, APPMI conduct roadshows around the area, since five years ago have been hard for members to think of a bigger industry. Therefore, the design we must get closer to consumers, "said Moses, who is active in the management APPMI.
The process of developing industry ready to wear does not necessarily run smoothly. There are quite a lot of obstacles encountered, among them the limited stock of materials, production processes are not well coordinated, lack of education about the fashion industry Indonesia, and business strategies that have not managed professionally.
"Being a fashion designer in Indonesia is easy, but try to count how many designers who can run a business? Still not a lot. To be able to advance the industry ready to wear, must be pursued collectively involve many parties, "says label owner of this Widyatmodjo Moses.
Government support might be an answer to various constraints faced by industry players fashion today. Support was also slowly been manifested by maximizing the potential of local spread across Indonesia. IFW is present to accommodate all the diversity that exists.
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