Go Forth campaign, Levi's Limited Release Collection

JAKARTA - Entering the autumn of 2011, the world's leading denim brand Levi's launched a special collection edition Exceptional craftmanship.

In addition to the latest collection, Levi's is also launching creative campaigns around the world, including Indonesia.

With the slogan Now Is Our Time, Go Forth, this campaign is a call for young people in the whole world to believe that the future world on their own hands and make the world better.

"Levi's Go Forth global campaign is a campaign to encourage young people to positive change. The campaign is pioneering a better life," says Ronnie Celestial, Senior Marketing for ASEAN in a Levi's Levi's "Now Is Our Time, Go Forth! " in Papilion, Kemang, Wednesday (09/21/2011) night.

Campaign Now Is Our Time, Go Forth is a form of tribute to t he history of Levi's and those who have made changes to create a better future good.

"As we know, since made more than a century ago Levi's brand continues to be popular and is now becoming increasingly relevant to global culture and style more than ever. This time, Levi's launched a global campaign that inspires and invites the youth to make improvements, "said Sumesh Wadhwa, Commercial Director of Levi's Indonesia on the same occasion.

This campaign is a denim brand step is to give life better for the environment.

"Go Forth is the basis which we will use in the long run. Consumers will see it grow and evolve continuously, but will remain loyal to the core message of optimism and pioneering spirit. We want to give meaning to young customers , that when they buy Levi's jeans, Levi's is not only a pioneer in the field of the trend but also can inspire the youth become responsible young men who participated to make the world a better p lace, "added Ronnie.

The concrete form Our Time Is Now campaign, Go Forth is to release a collection of Exceptional craftmanship with innovative concepts Waterless finishing.

Exceptional craftmanship is a collection of denim that has an accuracy of detail and innovative pieces, and finishing materials. Collection that reflects the optimism and energy is a manifestation of American style with a display ranging from rugged to refined to Rebellious.

"Levi's craftmanship editiom limited only there are 12 in each country because in the manufacturing process does not use the machine, but there Touching human process. The skills that produce a perfect product detail inside and out, like a torn, worn impression, the effect of the whisker to the neatness of the stitches in, "explains Joe Finna, Senior Buyer Merchant Levi's to the media on the sidelines of the event.

Innovation concept Waterless finishing the craftmanship is a co llection of Levi's with water-efficient washing process by 25 percent.

(uky)