Soft Drinks, 5 Percent Fruit, rest

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DRINK fruit is often consumed by children contain only 5 percent fruit juice. In fact, some of which are loaded with added sugar.

A health campaign in England stated, the marketing of fruit drinks are often mensasar parents with promises to meet the nutritional needs of children. Already a smart consumer should investigate the true content of the fruit there is in it.

Some manufacturers fruit drinks such as Fruit Shoot Hydro contain no fruit at all, while Still Vimto and Ribena contain only 5 percent of fruit, less sugar than the additional . There is also a Capri-Sun is reported to have added sugar to levels significantly.

The activists say, fruit drinks actually provide the children just the water that serves eliminate hunger, instead of fruit juice is healthy. However, there has been no evidence to support this statement, according to the Children's Food Campaign are also opposed marketing of junk food.

report titled "Soft Drinks, Hard Sell" is itself emerged after the soft drink industry reported the highest growth in the last seven years ie in 2010, with consumption reaching 14.6 million liters per year.

One researcher and report author, Clare Panjwani said that some of the samples taken random according to its marketing reach.

"Our survey found that their marketing is really misleading just to drive sales and increase in soft drink consumption in children. This is what contributes to tooth decay and obesity them, & rdquo ; he said, as quoted Dailymail, on Tuesday (08/30/2011).

He stressed the need for better regulation to protect children from the marketing of soft drinks and junk food, as well as changes in food labeling so that parents and children can know the content of the food products they buy.

Meanwhile, a spokesman for the British Soft Drinks Association said, "This report does not unfair and wrong based on the understanding of partial and incomplete facts. "

According to him, the adequacy of fluid is very important in children, especially in hot weather or after exercise. Children, he added, are more likely to drink enough if they liked the taste of beverages offered.

"Each label beverage written list of ingredients, including juice content and nutritional information. Soft drinks, as well as food and beverages, should be consumed as part of a balanced diet, "he added.

(FTR)